Doug Aitken (b. 1954)
Autumn (1994)
In the case of Autumn, Aitken wanted to create three music videos, each with their own narrative, to be aired separately at different times as part of his commercial production. The resulting video, shown in galleries, fuses together the three separate narratives in a non-linear fashion. Located on the precipice between the oft-thought mutually exclusive realms of art and entertainment, Autumn stands as an emblematic example of Aitken’s video practice, investigating the cultural numbness generated by the flow of media images.