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Issue no. 4 box

Nine numbered items, including advertisements folder. Designed by Quentin Fiore. Published Spring 1967 by Roaring Fork Press, NYC.



Box. Hinged box 9-1/2 by 12-1/2 by 3/4 inches. Illustrated with a circuit board, with wraparound text continuing inside the box. Contains sections 2 through 9.



“All media work us over completely. They are so pervasive in their personal, political, economic, aesthetic, psychological, moral, ethical, and social consequences that they leave no part of us untouched, unaffected, unaltered. The medium is the massage. Any understanding of social and cultural change is impossible without a knowledge of the way media work as environments.”

The Medium is the Massage

Marshall McLuhan & Quentin Fiore


Thumbnails: Sections 2 through 8

Thumbnail: Ads folder



The Medium Is the Massage. Poster-sized mosaic of pages from The Medium Is the Massage by McLuhan and Quentin Fiore.



The TV Generation. Poster of a color photo taken at the Tribal Stomp at San Francisco's Avalon Ballroom. Text on reverse side.



New Mix for New Mex

Grace Glueck

Interview with Allen Cohen (excerpt)

Ed Ward

Article from Inner Space (excerpt)

Dropper Ishmael



Diary: How to Improve the World (You Will Only Make Matters Worse). Random observations by John Cage.



The Electronics of Music. Essay on electronic music by Faubion Bowers and Daniel Kunin.



Phonograph recording. A Recorded Sampler of Electronic Music. Side A: In Memoriam of Edgar Varèse, by Mario Davidovsky. Side B: Horn, by Gordon Mumma.



The Braille Trail. Bob Lewis and Alfred Etter describe a nature trail for the blind.



Psycles. Excerpts from The Bikeriders, Danny Lyon' book about the Chicago Outlaws motorcycle club. Prefaced by a meditation on motorcycling by Bob Chamberlain.



Advertisements. A magenta folder, 8-7/8 by 11-3/4 inches, with wraparound text in white. Encloses a green and white pamphlet for the Aspen Music Festival, 15-1/2 by 9 inches, folded vertically into fourths; a folded sheet for the Sierra Club, 8-1/2 by 11 inches; a color booklet from United Airlines, 16pp, 7 by 5-3/8 inches; a sheet for MGB autos, 8-1/2 by 11 inches, printed on both sides; a color booklet for Remy Martin, 8pp, 3-3/4 by 5-1/4 inches; a color pamphlet for Gordon's cocktails, 18 by 6 inches, accordion-folded vertically into sixths; a blue, red, and white card for St. Raphael aperatif, 3-1/4 by 6 inches; a newsletter from Something Else Press, 17 by 11 inches, folded once to make four pages; subscription form for Aspen, 8-1/2 by 10-5/8 inches, folds to make its envelope.




Adapted for the web by Andrew Stafford.
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