Chris Burden (b. 1946)
The TV Commercials 1973-1977
1973-77/2000, 9:08 min, color, sound
The TV Commercials is a recent compilation of Burden's four legendary television interventions, which date from 1973 to 1977. For each of these conceptual projects, Burden purchased commercial time on broadcast television and aired his own subversive "ads." Included are TV Ad: Through the Night Softly; Poem for L.A.; Chris Burden Promo, and Full Financial Disclosure. Burden's on-screen text adds precise details about the airing of these pieces.
Writes Burden: "During the early seventies I conceived a way to break the omnipotent stranglehold of the airwaves that broadcast television had. The solution was to simply purchase commercial advertising time and have the stations play my tapes along with their other commercials." -- EAI
This UbuWeb resource is presented in partnership with Electronic Arts Intermix (EAI). This title is available for exhibitions, screenings, and institutional use through EAI, NY. Please visit the EAI Online Catalogue for further information about this artist and work. The EAI site offers extensive resources for curators, students, artists and educators, including: an in-depth guide to exhibiting, collecting, and preserving media art; A Kinetic History: The EAI Archives Online, a collection of essays, primary documents, and media charting EAI's 40-year history and the early years of the emergent video art scene; and expanded contextual and educational materials.